Posted 20 hours ago

Lambrini Original Lightly Sparkling Perry, 75cl

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B) ‘Mostly drunk by females who claim to be ‘classy’. However, after one bottle they hump anything with a pulse and ejaculate all their bodily fluids outside the nightclub’ In May, 2018, the business put itself up for sale, having hired international business advisor Rothschild to look at the options.

Launched by Halewood International in 1994, Lambrini is the top selling perry brand in the UK, and includes cherry, peach and strawberry flavours in addition to its original flagship pear cider. Caroline Thompson-Hill, Accolade European managing director, said: “We believe this acquisition is a great thing for the industry and the consumer as we continue to invest in our partnerships, innovate the category, and deliver products that excite the consumer.” Accolade’s managing director, Europe, Caroline Thompson-Hill added: “We believe this acquisition is a great thing for the industry and the consumer as we continue to invest in our partnerships, innovate the category, and deliver products that excite the consumer. The second problem of pushing the boundaries is well illustrated by Lambrini’s tenacious attempt to retain the strapline ‘Girls Just Wanna Have Fun’ in the face of repeated advice from the regulator that it is “ targeting young girls, and promotes getting pissed”, and therefore unacceptable. Only when a young woman died after a Lambrini drinking binge and the strapline appeared in newspaper coverage of the death did Lambrini feel there might be benefits in relinquishing it.

Accolade is delighted to welcome Lambrini into its portfolio. Lambrini has such a strong heritage and is loved by British consumers. We are excited about the role the brand will play in our broader strategic growth plans for the UK and Europe,” said Accolade’s CEO, Robert Foye. Offshore Island deliveries will take longer than two days including Channel Islands, Isle of Man, Scottish Highlands and Islands and Scilly Isles. The Always Original (ABV 7.5%) is a sparkling, medium sweet perry and tastes similar to some ciders in my opinion. It’s very tasty and refreshing and is a less sweet option to the flavoured Lambrini drinks. The Skinny Original (ABV 3.5%) tastes very similar but has just half the amount of calories so is a great choice if you’re counting calories. It’s sweetened with sweeteneres which has a slight aftertaste but it’s very mild. It’s also got half the amount of alcohol compared to the Always Original so is a good choice for a drink to go with lunch for example. Lambrini has on occasion been accused of deliberate confusion with other wine and perry manufacturers' products beginning with "Lam", such as Lambrusco. [5] [6] [7] Around 2018 Lambrini's alcohol content was reduced to 6.8%, [ citation needed] and in early 2020 Lambrini reduced bottles from 150cl to 125cl, and reduced alcohol content further to 6% ABV.

Bold, Ben (26 June 2015). "Lambrini relaunches with 'Bring the Brini' slogan". Marketing . Retrieved 31 December 2015. I did love the So Strawberry (ABV 5%) one — it tasted like liquid strawberry, like summer in a glass. Delicious and and perfect for a girly get-together in the garden.Lambrini is described as a “social lubricant” in a creative brief for a summer campaign, and the ‘Brand Key’ for the product, produced just last year, positions it as “the perfect start to the night”, whilst the “essence” of the brand is to “make the night sparkle” and the brand “promise” offers “the best way to make your night light, bubbly and full of flavour”. Similarly, for WKD, the single most important message to convey to consumers is that the brand “is all about having a laugh with your mates”. Lambrini has been a popular choice of drink since its creation in 1994 and was produced at the Halewood International factory in Huyton for over 20 years. Although presented as a wine, the tipple is actually a fruity pear cider. With special thanks to Accolade Wines for sending us a crate of Lambrini to drink with the band, we quiz the Lambrini Girls on their knowledge of the brand with questions inspired by their recent EP. But after a crate of Lambrini (and with Urban Dictionary and Reddit being our points of reference) this quiz is not to be taken seriously. What even is it? No one really knows, but we do know it comes in roughly a gazillion flavours. So, yeah…

Lambrini is a light and fruity perry or pear cider that was created by Halewood Artisinal Spirits in 1994. It has been owned by Accolade Wines since June 2021. [1] Lambrini dominates the British commercial perry market, with a 53.6% market share in the off trade. [2] [ verification needed] Varieties [ edit ] Herbert, Ian (9 October 2000). "Legal battle over lambrusco turns into 'sour grapes' ". The Independent . Retrieved 31 December 2015. But the brand has now been disposed of by Halewood to Accolade Wines, an international wine business with headquarters in South Australia and corporate offices in Melbourne, which has been owned by US PE company The Carlyle Group since 2018. Although Lambrini is not a wine but a perry, it is a marketed more in the style of a wine than a traditional perry or cider. [8] Its marketing is targeted at women. [9] [10] The Committee of Advertising Practice published a new edition of their advertising code in 2005, and the campaign for Lambrini was the first to be found non-compliant. [11] The Advertising Standards Authority banned the ad in question for implying that the drink may bring sexual or social success. [12]Ugly Men Called In For Drinks Firms Ads". Sky News. 27 July 2005. Archived from the original on 4 March 2016 . Retrieved 31 December 2015. The bubbly range currently includes five flavours: So Strawberry, Very Cherry, Truly Peach, Always Original and Skinny Original. Truly Peach (ABV 5%) was the first one I tried and it was so delicious! It’s so summery and fruity, sweet but not too sweet, and perfect enjoyed chilled in the sunshine. They are covered by the codes, but the rate of innovation and especially the amount of user generated and transmitted content present particular problems. Viral campaigns, for example, deliberately set out to encourage young people to pass on messages to their friends, and there is no way of controlling who receives them. The aim is to gain credibility by making it seem as if the message is from a trustworthy friend rather than a company (“ It should look like it’s come from your mate, but is in fact Carling branded”) – but the mate in question may be under 18. Parry, Josh (6 October 2015). "How Lambrini is made: Step inside the factory as the drink turns 21". Liverpool Echo . Retrieved 31 December 2015. The drink is iconic for being so cheap and is often regarded as being a "chavvy" beverage, with some young adults opting to drink it on the streets and at house parties. Lambrini was sold to Accolade Wines in 2021 which is when it ceased to be made by the Liverpool factory.

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