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Barbie Extra Doll #9 in Blue Ruffled Jacket with Pet Crocodile, Long Brunette Hair, Bling Hair Clips, Gift for Kids 3Y+, GYJ78

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To see the production budget so high really surprised me - and an equal marketing budget surprised me even more! She drives her pink car, waving at all the other Barbie's, and ends her day with a huge party at her place. Her outfit changes to silver sequins. And who could blame us? From what we've saw before the movie made it to cinemas (you know, the Insta pics and YouTube clips), the London-based costume designer Jaqueline Durran has had quite the blast creating the outfits for the film. We're so here for the references to the doll's OG '50s and '60s looks (we're talking gingham prints and retro silhouettes) alongside sportswear and disco references from the '80s. Josh Goldstine, Warner BrothersPresident of Global Marketing stated that the first "electric" moment of the marketing campaign was at CinemaCon in 2022, when they released a single image of Margot Robbie, as Barbie, laughing in a pink Corvette.

According to Statistica, Barbie ® sales were stable at 1.275 billion in 2012, dipping slowly to 905.9 million in 2015 and steadily rising again to 1.679 billion in 2021. Yellow is the contrary color. It usually means that something has two sides or that a character is feeling pulled in two directions. This is why I was so excited to study this phenomenon. It's not just a brand. It's not just a movie. It's not just a cultural phenomenon. But it IS all tied together due to color. One color: pink. Ruth, the creator, appears again entirely in a strong, cobalt blue while Ken waves goodbye in a pink, blue, and yellow sweatshirt. Imagine the possibilities with Barbie! There’s a wide range of Barbie dolls, playsets and fashions to explore, from the beautiful Barbie Dreamhouse to the latest Fashionistas.

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My old co-worker on Pretty Little Liars Shay Mitchell even partnered to create Barbie pink suitcases! Around this time, pink also emerged as a symbol of celebration, self-identification and pride in the LGBTQ+ community – who in the 1970s reclaimed the colour from its dark past in Nazi Germany, when pink triangles were used to identify gay prisoners in concentration camps. In the 1980s, the pink triangle became a sign of resistance, featuring on posters during the Aids crisis, and remains a powerful symbol in the queer community. That's what's so powerfully interesting about Barbiecore ®. Perhaps the most powerful visual link between a brand and its color in history. Where people show their allegiance to a brand by wearing its color. The Barbie ® movie encapsulates the power of nostalgia, history, culture and color psychology. The epitome of how successfully a brand can become if it thinks completely and emotionally through a marketing campaign.

Most importantly it’s, for us, it’s really a symbolism of empowerment. Barbie® is the original girl empowerment brand,” Culmone said. Not surprisingly, Barbieland ® is filled with all pastel colors. If you've know about color analysis, this would be within the traditional "spring" palette. That means every color has a white undertone - giving it that spring feeling. Very light, bright, happy, and young. The first is gender norms and stereotypes. The color pink, often linked to femininity, has sparked conversations about how societal expectations influence the way we perceive and define gender roles. But remember, Mattel ® already had seen those issues play out. They probably felt like they had nothing to lose - and even if there was public hate, the controversy, and polarization might actually help boost the brand even more. Plus, the brand already had such a large amount of allegiance, loyalists would defend it to the death.

David Loranger, Professor of Fashion Merchandising and Marketing at Sacred Heart University, believes we're drawn to colors because they instantly convey various emotions.

It's important to note that while Barbie ® and the color pink have had a significant impact on culture, these effects are complex and multifaceted.The color pink is not only associated with Barbie ® but is used by various brands to market products to a female audience, contributing to discussions about commercialization and consumerism...What can bondpeople together for a cause, for a movie, for an idea, and how can one color be used to do it? People are happy to find something that captures the imagination and transports them to somewhere simple, happy, and fun,” Miguel said, “ and pink is that.” ( Miguel WHO)

It was clear that in this world, there were four primary colors. But instead of them being red, blue, green, and yellow like ours, this world consisted of pink, blue, green, and yellow. The toy she was invented from was actually a gag gift for men! Mattel ® bought the rights to her and renamed her. The absence of red would symbolize the removal of aggression, increased heart rate, fear, anger, and even the ability to act and make decisions. All of which was very true when it came to the world of Barbie ®. It's extremely clear that the people in the real world are represented by the "reality" of blue, and the "fantasy" world of Barbieland ® is known by its pink.

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People were actually bonding over a female movie experience, like Sex & The City The Movie, and yet even more seemingly bonded due to the color worn. Kind of like Harry Potter where moviegoers would wear robes.

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